“Where Art and Style Meet Design”
When:
2024 - spring semester
What:
Individual student project.
Inspired by historical art movements, this project focuses on translating artistic influences into contemporary design. Through analysis, experimentation, and visual exploration, the process emphasizes creativity, typography, and the development of strong design principles.
Tools used:
Adobe Illustrator
Process
Art Nouveau
Sketch
The process for this task started by choosing one historical art movement.
Research was conducted to explore the movement, including its artists, artworks, and defining visual characteristics. Contemporary examples of visual communication inspired by Art Nouveau were then explored to understand how the movement continues to influence modern design today.
Final concept – project description
The final concept for the project was to create an A2 movie poster for “The Love Witch”, but keeping a tarot card as the starting point for the design and visual expression of the poster.
Adobe Illustrator
Initial concept / First draft
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Initial idea
The initial idea was to design the tarot cards “The Moon”, “The Sun” and “The Star” with an Art Nouveau inspirerd art style.
The Love Witch – Why and how?
Design refinement
Rough sketches of tarot card design ideas by Selma Bjørnseth Hegstad (L-R): The Moon, The Sun, The Star.
This movie portrays a witch who, among other things, uses tarot cards in the plot.
The next task was to find a motive fitting for the movie and the poster.
Final outcome
